There is a war going on and it is not one that you would expect….
There is a current conflict that resides in all mediums of life, from birth to death. This conflict is waged on multiple platforms from politics to education. Yet, it is hidden in plain sight and found in the most unsuspecting places. It is a war of ideals, and it influences nearly every single individual from the moment they are born. It is an ideological conflict that is being waged-quite literally-over the minds of people, for the domination and control of reality.
Ideologies are networks of ideals, they represent a desired reality; these networks are represented in the world through mediums: media, politics, public relations, news, advertising etc, any place where the network can project its ideals within the world. These networks occupy spaces within reality, with the intent of occupying the whole of reality. The expansion of a network is done through the conversion of people, and the alteration of their current values to that of the propagating system-as by their nature, systems of beliefs need to survive and grow or they will be replaced by competing ones. Within either the ideology’s network or one of its threads, it will take in converts through the expansion and alteration of not just its own ideals, but those of its perceived enemy: resulting in conflict. All this expansion is necessary to secure, not only the survival of a network, but the future prosperity of its ideals. When two opposing systems of beliefs coincide with one another, those systems will fight for domination over a space of reality. One has to submit to the other, or they both need to find common ground; this may result in the birth of new networks, through the combination of components of current ones. The space that is being fought over becomes an ’ideological battleground’: where multiple ideologies attempt to perpetuate their perception of reality. These networks are made up of ideals that are formed on the basis of beliefs, and it is what these systems of beliefs promulgate that ensures the future of a state or, more importantly, the world.
A belief is an act of confidence in a proposition about how reality functions; beliefs are what motivate actions. When a system of beliefs is created through the influence of the environment on an individual, those influences will mould how they see the world i.e. mould their perception of reality. The way an individual views reality will influence the way they interact with reality. If a belief is contrary to the way the world functions, then that belief will drive an adverse effect on the world the person interacts with. This can lead to damaging results on others, for individuals are not isolated in their existence, but instead occupy existence with multiple individuals, with each person having their own belief system. If Socrates Ballister believes in the proposition ‘all races are inferior except my own’ then Socrates will either internalise his belief in the proposition or externalise it. This is to say, that Socrates will either seek to distance himself away from other races [internalise] or might seek to act against them, through shouting or other violent means [externalise]. In either case the belief exhibits an act within reality. Ideologies are projections of externalised beliefs, with each attempting to replace the current perception a person has of the world, with another perception; the result of this ‘alteration’ of an individual’s perception, is that the individual becomes a medium by which the ideology can continue to expand within the world. This person will interact with their friends and attempt to make internalised beliefs, externalised; culminating in the domination of a particular space within reality.
An Ideal is a desired perception of reality a system of beliefs wishes to propagate. Ideals make up ideologies, and they are the ground work by which those ideologies present themselves within reality. Take one example: liberalism is a political ideology; it is built upon ideals of ‘progressiveness’ and ‘individual empowerment’. These two ideals are connected with a thread-which is a related idea linking them together- the relating idea between these two ideals is ‘a better future for all’, and it is this idea that keeps those ideals together. As a network of ideals expands, it comes into contact with other networks: if liberalism comes into contact with conservatism, those opposing networks will attempt to dominate each other. Conservatism has different ideals to liberalism; instead of ‘progressiveness’, it has ‘stability’ as an ideal, and instead of ‘individual empowerment’ it has ‘individual responsibility’; when this network attempts to extend its threads, the conservative thread, ‘return to tradition’, will attempt to override the liberal idea ‘a better future for all’. This results in a battle between these two systems for control.
Ideologies battle to keep relevance, and the places they do battle are in the spaces yet controlled by any system; these spaces become ‘ideological battlegrounds’, and it is here that they do battle with one another for dominance over either the individual’s perception, or the collective perception (Well the former may have the illusion of being an easier target, it is however the latter that becomes an easier target; for-well the individual is able to be bombarded by their culture-it is the nature of that culture and the collective that perpetuates it, that ultimately influences the individual’s ideals. Yet, the culture is made up of individuals, and it is these individuals that alter that culture.). Politics is one main space where variant ideologies attempt to dominate; the mediums by which they wage their ‘crusades’ can be found in news, advertisements and the media. The news delivers the information about current affairs going on within the state or the globe; however, they will not present the facts straight forward, unless it has been placed in a filter. These filters dilute the harsh reality of situations, and perpetuate altered states of reality. The news-especially in the media-have the power to sway public consent in favour of a bias. News organisations will disguise their ideological biases (whether these are socialist, conservative, liberal etc.) and present news stories under this bias perception; instead of conforming to objective reality, the news takes bits of reality and presents those bits-with whatever leaning-as the whole of reality.
Advertisement companies utilise information networks; these networks can be found in any magazine, television, piece of digital technology, or any other medium by which the company can present its perception of reality to the public. Like a spider extending its threads, a company branches as far as it can into a medium and then seeks to garter every last point of contact between individuals and the projected advertisements. They do this in the effort to connect to the individual’s ideals with that of their own: weaving threads between/against polar or related ideals. Whereas, News organisations may utilise a few mediums to do this, and direct those mediums around one particular margin of focus, this being of course Current Affairs, advertisement companies focus themselves in multiple areas: these being primarily the aforementioned information networks. Furthermore, the advertisement companies use these information networks to present altered states of reality, where anything attempting to negate this perceived reality will find itself off the information networks. An example may come when ads do not meet the desired perception promulgated by the company: instead of promoting the perception, ‘Ripped abbs gets you the girls’ (with the adds to show an altered state of reality, with the subliminal message being: ‘sex sells’), the add may diverge to promote another perception like, ‘Generosity breeds social connectivity’-this being counterintuitive to the company’s network of ideals. It is not only the products that stipulate that connective thread between the individual and the ideology, but it is the underlining belief in the perception as a necessity, that gives power to ideology.
Multiple Systems of beliefs can occupy these ideological battlegrounds, however, there will be only a few prevailing systems influencing the perception of a society; this being best represented in the culture. Culture is a hub where these systems can express themselves, and they do so through art, clothing, food and so forth-all under the noses of those who are a part of society. It is astonishing how people do not realise the power ideology has in deciding what they wear, what they follow in trends, how they express themselves and what they should desire to be. Take just one example: where once it was considered the normal place of a woman to be second to their spouse; to marry, to have kids and live subject to their husbands, with their husbands being the bread winners and financial earners of the household this view has since undergone a radical ‘translation’ [shift]. Instead of women being second in ‘command’ [so-to-speak] they have had their roles changed; this is due in part to both a translation in cultural perception, with the recognition of women in society, but also a translation in economy.
As economy grows, so too must the society underneath it; this means that more individuals need to keep the system going, and in order to do this there must be more people working. It may appear ‘good’ that women are treated more equal than they had been, but the motives for why they are treated better are entirely out of necessity-in other words- it is entirely to keep an old ideology going [alteration of its ideals for survival]. This is an important thing to take notice of, for there is a war being waged over people’s minds and their perception of the world around them; advertisement companies implement a network’s ideal perception through the products they sell to their consumers; what they are selling is more than material, it is a desired reality that touches the deep desires of the individual. The news constructs the frame by which that culture can be created, with perceived enemies being projected by one ideology, in the intent of making internalised beliefs become externalised. The final component in this ‘grand scheme’ perpetuated by ideology, is the dominance over communication platforms; these being specifically platforms like the internet, that link subjects together.
Where in the past ideas were relayed through slower forms of communication, like regular speech (which took far longer to transfer ideas), these platforms have slowly evolved to adapt faster means of connecting individuals with each other, at a much efficient and higher rate. From the agrarian revolution to the industrial revolution, to the digital revolution, humanity has been increasing the rate ideas are being able to be accessed, thus speeding up the rate of change in cultural perception. As a result, communication platforms have become the targets for multiple ideologies to perpetuate themselves; systems engage in competition, vying for control over spaces that render themselves susceptible for manipulation. ‘Idealistic wars’ ravage these communication platforms and become ideological battlegrounds for propagating systems; these systems will determine the outlook of the culture that surrounds each platform. Since a person’s social outlook is formed on the basis of culture, and culture has been shown to be susceptible to manipulation by means of advertising, repetition of propagating ideas, and so forth; it follows that a person’s social outlook can, and will, be manipulated to align with a system’s ideals.
Political correctness can be seen as a mechanism that is used by some networks of ideals to maintain their desired perception of reality. Since humans communicate through language-expressing themselves through word of mouth, gesture and so forth-having these modes of expression maintained through a filter of what is ‘good’ and what is ‘bad’ to say or do, gives power to a network; when it has the power can make an Individual reconsider what they say or do, that becomes evidence that the network’s control over a culture is prevalent. Words have no intrinsic meaning, they are vibrations of air, and they only have meaning when applied to a context; words like ‘fuck’, ‘whore’, ‘nigger’ etc. Words themselves have no meaning unless put into contexts; words change their meaning when new contexts are adopted and established. The word ‘fuck’ use to mean sex, now it has become a profanity. Words change their meaning as a culture translates its perception; this translation is due to another system of beliefs over turning the prior. What these networks are doing is ‘hijacking’ words used by a prior prevailing system, and are altering the way the words are used. Take one example: The words ‘poor’ and ‘rich’ have acquired an economic undertone; to call a person ‘poor’ today is to say that they do not have enough money, they are worse off because of it, and as a result they are unhappy because of their lack of wealth. To call a person ‘rich’ is to imply that they are better off, have more money and are much happier as a result of their accumulated wealth.
Where once the word ‘poor’ was used to denote inward poverty (being ‘poor’ meant being ‘unfulfilled’, lacking in inward beauty, aspiration etc.) And the word ‘rich’ denotes inward prosperity (meaning ‘fulfilled’, beautiful, aspiring etc.) these words have undergone a translation in perception; they have been hijacked by a network of ideals that propagated money and wealth as a desired reality (to be rich is to be happy; advertisement companies now promote this element, selling wealth as a commodity.). Furthermore, the prior context that the words were used in has begun to be erased with each passing generation, until that prior reality becomes nothing more than ‘the ways of the past’-which in itself denotes that the past was somehow ‘wrong’; for, as Orwell once wrote,‘ Who controls the past controls the future; who controls the present controls the past’, taking control over the present’s perception of the past, influences the present’s perception of the future, and…in that lies control.
The final course of action for these networks is in seizing all aspects of the individual’s life; as people go on with their daily business-with work, social life, etc. A network of ideals has weaved its way around their decision processes, from one medium to the next; all these networks create complex ‘spider webs’ to match each individual’s mode of action, and begin to warp one desired perception into another. While these systems do this, the networks manifest themselves in reality, through human form; as if pushing through a brick wall as if it were nothing more than plastic, the ideology seeps through its subjects in reality. Take one example: Nazi Germany.
As the rubble fell from the bombarded settlements of the Reichstag in April of 1945 (due to the Russian bombardment of the area, under the guise of General Zhukov), all fighting males of the Hitler Youth, took the charge of defending Berlin with their lives. A couple months before the assault on Berlin, propaganda minister Joseph Goebbels, gave a speech to the Reichstag in where he called for ‘Total war’: calling for a total ideological conflict that required the support of all able bodies, including those of the youth and the elderly. The results of this-and the indoctrination programs that had been set up in Germany from 1933-were a brutal defence of the last reminisce of a dying ideology. The National Socialist regime [Nazi regime] had built a population dependant on the ideals of the state; the youth were born into a regime which meticulously set out their lives. The youth would attend schools that set out the day with long exercise programs, lessons about national pride and Aryanism, ‘how to’ military preparation lessons and so forth. The education system was set up for building soldiers and the perfect citizens; the young males would attend the ‘Hitler Youth’, well the females would attend the ‘League of Young German Girls’. It was the aim of the Ideology to set up a population that would give into its ‘spider web’ of an altered state of reality; so-much-so was this hammered into the population by the Government, that many could not see themselves living without the ideology. This is evident when one looks at the last fleeting days of the regime.
The power Ideology has in overcoming the perception of one’s mind is astonishing to say the least, and is a dangerous prospect to consider. If an ideology is built upon ideals that do not reflect reality (which is most ideologies), and instead wishes to implement an altered reality instead, then that ideology can lead to the death of many. Consider the prospect of a world dominated by such networks of ideals, a world in which the desired reality was one that was promised through a filter of altered prospects of current reality; a world in which these altered prospects would take new form, each time one network was replaced by another; a world in which one could not tell what was reality. What kind of world would that be? One could say…ours.
Experientia Docet, Est Ultimum.
Written By: Anthony Avice Du Buisson